Free PDF Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)

Free PDF Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)

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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)

Free PDF Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)

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Review

The how-to's throughout the volume are its greatest strength because the authors not only provide lucid explanations, they often include screenshots that illustrate tactics and techniques as well. The content is more expansive than keywords alone; also included are excellent chapters on writing Google ads, following the company's editorial guidelines, split testing, conversion tracking, bidding strategies, and more. The manual also goes beyond Google AdWords to cover landing pages, Google's Display Network, advertising on YouTube, Google Shopping Campaigns, Google Analytics, and remarketing (aka behavioral retargeting), which the authors call "the single most profitable online advertising strategy." The chapters on marketing are particularly astute. For example, an ode to the 80/20 rule (with material extracted and condensed from Marshall's book on the subject) takes the popular formula and demonstrates how it can extend to online marketing and "just about everything you can measure in a business."An exemplary Google AdWords manual that could easily prevent costly mistakes and help boost profits. -Kirkus Reviews

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About the Author

Perry Marshall is the number-one author and worlds most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords Stupidity Tax." His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He's consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.Mike Rhodes, CEO and founder of WebSavvy, is an international speaker, bestselling author, specializing in Google AdWords, Google Analytics, and website conversions.Bryan Todd is an international marketing consultant and Google AdWords specialist.

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Product details

Series: Ultimate Series

Paperback: 380 pages

Publisher: Entrepreneur Press; 5 edition (October 17, 2017)

Language: English

ISBN-10: 1599186128

ISBN-13: 978-1599186122

Product Dimensions:

8 x 1 x 9.9 inches

Shipping Weight: 1.6 pounds (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

410 customer reviews

Amazon Best Sellers Rank:

#23,980 in Books (See Top 100 in Books)

Explicit, clear, step-by-step directions on how to do the thing (with screenshots and diagrams). Google AdWords demystified.

This is literally the best $15 I spent in 2016. I had recently hired an Adwords consultant for $500 a month to run the Adwords for my small bookkeeping business. To my horror, one month into the process I discovered that one of the ads they had written used the word "booking" instead of "bookkeeping". This is an ad I had spent hundreds of dollars on.Needless to say, my confidence was dashed. So I started trying to educate myself on Adwords. I took courses on Lynda, read blogs, took classes on Udemy, you name it. Nothing gave me the kind of practical, comprehensive, step-by-step breakdown of the platform that I needed to confidently manage the platform on my own.Until now. Once I started reading this book, I could not put it down. I finished the book in two days, and it is HEAVILY annotated. I immediately found mistakes that my previous consultant had made in my Adwords account. Today I ran my first ads on my own, with no outside input. I feel confident about them.Don't waste time with other books and outside Adwords consultant. Buy this one, manage your account on your own.I'll update this review once my campaigns have been running a few months to see if this confidence remains down the road.

This book offers a fairly well organized, clearly written set of advice on what Google AdWords is, why it matters, and how to use it effectively. If you're completely overwhelmed by the idea of using AdWords, then this book might be for you. As someone who has worked through Google's (short, completely free) "Adwords Fundamentals" course, I didn't find it especially helpful. To be sure, though, I did pick up a few points of practical advice that might have justified the cost of the book. However...There is a lot of fluff. Almost completely blank pages. Stories about nephews. Pep talks. I would have preferred a slimmer, more to-the-point book that didn't insult my intelligence by masquerading as more than it actually is, which is a somewhat bloated "get rich, you can do it!" book by an author who never drops his sales act.

There are mixed feelings about Perry Marshall and some of his stuff. I bought this book as a total beginner, followed every step laid out, and now am running a successful campaign for Adwords. I'm already getting a 15% CTR. Even the Google people were impressed with how I set it up, and couldn't believe it was my first campaign.I've only been running my ads for a couple of weeks, and I'm A/B testing as Perry lays out, so I will be excited to see how my funnel converts.

This and Perry’s 80/20 Sales & Marketing are core books for any entrepreneurs marketing library.

If you want to attract traffic and clicks to your website via Google searches, this is THE bible to have in your toolbox! Don't pass up the free bonuses that come with this gem!! There is more information in this book that goes beyond just Google Ads. Knowledge of making your entire business a long-term success is inside!

This book has provided me with a wealth of knowledge on the subject of Adwords, I have struggled with Adwords in the past and wasted thousands of dollars on unprofitable campaigns but after reading this book I think my future Adwords campaigns will be much more effective and better optimized, the book also touches on other topics including writing effective sales copy, email marketing, and more, 5 stars.

If you want to save $1,500 a month and do your own online marketing... This is a must-read!

To me Adwords is just like a big stock market, but instead of Stocks you buy Keywords. Everything I knew about Marketing previous to getting involved in SEM, was based on last semester of school. I took a Marketing class as a requirement for my Business Minor andthought it was silly and not really applicable to the real world. After four years of building software in a software development group I have moved over to the dark side. Yes, instead of worrying about user experience, and how well the site is working I now worry about cramming advertising on web pages, so I needed some background on marketing again.It can't be stated enough that Search Engine Marketing is not the same as Brand Advertising. This was the 2nd book I have read on the topic. The book will teach you Direct marketers set one goal from their ads: to compel a measurable response from their prospects. What better way to measure response than AdWords as it keeps track of everything expecially when tied to Google Analytics.I loved the example they gave in chapter 13 about the Wright Brothers. It is often the sidebars that made this book interesting. This book was packed with information without reading like a textbook, so the little stories I could tolerate. However,I never did understand the "Uncle Claude Sez segments", I could have done without those. Also, like many others I never did find the $85 Google Success toolkit. Overall this helped me run my Adwords campaign better. Also Perry's website is great if you get a chance to check it out. The Split testing tool is fantastic.

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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) PDF

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) PDF

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) PDF

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) PDF