Ebook Download Basics Advertising 02: Art Direction, by Nik Mahon

Ebook Download Basics Advertising 02: Art Direction, by Nik Mahon

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Basics Advertising 02: Art Direction, by Nik Mahon

Ebook Download Basics Advertising 02: Art Direction, by Nik Mahon

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Review

As we've come to expect from this series, it's clearly laid out, with digestible pieces of advice on all aspects of the job... a fine introduction.Creative ReviewBasics Advertising 02: Art Direction is a comprehensive look at the role of the art director. It examines the key techniques, approaches and "secrets" involved in the development of creative advertising concepts. The book emphasizes the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. The book also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.DexignerAnother excellent addition to the Basics range. A good introduction to the subject with useful examples and references throughout. It is consistent with others in the series - clear and methodical structure and composition.Christopher Skinner, College of West Anglia, UK

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Book Description

  Basics Advertising: Art Direction introduces students to the role of the art director. It provides advice, guidelines and principles for developing great advertising concepts. The book explores methods of finding inspiration and coming up with ‘big ideas,’ but also discusses the process of developing these ideas and expressing them in a surprising and memorable way. Packed with contributions and examples from contemporary art directors from around the world, the book also includes a section containing useful advice and information on starting a career in art direction.  

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Product details

Series: Basics Advertising (Book 2)

Paperback: 184 pages

Publisher: AVA Publishing (July 1, 2010)

Language: English

ISBN-10: 2940411212

ISBN-13: 978-2940411214

Product Dimensions:

6.7 x 0.4 x 9.6 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

7 customer reviews

Amazon Best Sellers Rank:

#1,236,017 in Books (See Top 100 in Books)

If you want to learn about Art Direction, practice makes perfect, and this book helps. A well written and easy to understand approach. This is the perfect book for anyone that wants to take his design skill to a new perspective.

Very good, has helped me gain a better understanding with applying my graphic design to creating effective ads. RECOMMEND!!

Basics Advertising: Art Direction is very basic indeed. The title brushes on design principles without going deeply into concepts. You'd need to buy another book to get depth. It's a fine intro to the subject. If you're a student, I'd recommend a different book. If you're curious about art direction, this book is suitable.

when I was an ad student at the chicago portfolio school, i relied on this book a lot to really advance my design and direction skills.

easy to read... Great content and fundamentals for beginner.

This book is a true gem! It is such a valuable resource with true industry insight, I am so glad i purchased this book.

I like the book. It's got good information in it, and it is in good condition. I got my money's worth.

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Basics Advertising 02: Art Direction, by Nik Mahon PDF

Basics Advertising 02: Art Direction, by Nik Mahon PDF